Mimosa...Gaps cobranding with pantone has an interesting branding angle, creating a branding extension that could keep it relevant in the current crisis. Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months.
Seen it before? tshirts like this are available in UNI QLO's store. Japanese digital ad agency Projector Inc won a black pencil for online advertising for Uniqlock, a bizarre online digital experience for Japanese clothing company.
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