Application of identity

Another area that i'm hoping to understand more by the end of the project is the application of identity, and how the brand elements work together to reinforce the brands identity and values. It seems straight - forward, but alot of brands don't really have a clear and consistent identity, and i'd like to see how to avoid identity pitfalls.

A good example (in my opinion) is the London 2012 identity. The more i find out about the agencies intentions for the brand, the stronger the identity appears to be. The new barclaycard brand is another (albeit more subtle) example of holistic identity consideration.

Material communication of branding

One of the areas that im hoping to get a deeper understanding of is how materials and communications are used to reinforce the overall identity of a brand.

Hoffi are a good example of how to communicate these values through materials and literature, if you have any good examples then feel free to comment!

Pantone's colour of the year 2009...

Mimosa...Gaps cobranding with pantone has an interesting branding angle, creating a branding extension that could keep it relevant in the current crisis. Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months.

Seen it before? tshirts like this are available in UNI QLO's store. Japanese digital ad agency Projector Inc won a black pencil for online advertising for Uniqlock, a bizarre online digital experience for Japanese clothing company.

What i've been looking at

http://www.core77.com/

Welcome to my blog

I aim to document my final project (as much as possible!). Feel free to check up on my progress and to post any comments or information!